Having an effective business sign is vital for the success of your company. Signs not only promote your business and help build brand recognition but they also provide important information to customers about the product or service you are offering. When done correctly, your signage should be able to communicate with consumers in a way that is clear, concise and direct. In order to do this, it is imperative that you consider the following two things before you begin designing your signage:
Achieve a High Level of Clarity
Your sign should be clear and easy for your intended audience to read. This includes choosing a font that is easily readable and making sure that the letters are large enough and properly spaced apart. Additionally, make sure that the background and/or colors of your signage contrast with the text. This helps make your signage more visible to passersby and allows them to distinguish the lettering from the background, even from a distance. For more information click here.
Avoid using too much text or graphics in your signage. This can lead to cognitive overload, which is when a customer is presented with too much information all at once. This can cause them to become overwhelmed and unable to process the information, which may have a negative impact on their decision-making abilities.
It is also important to keep in mind that the majority of your sign should be white space. This means leaving 30% to 40% of the surface area of your sign uncovered by either text or graphics. This white space is essential for readability because it allows the eyes to rest and makes your sign easier to understand.
Use the Right Graphics
When choosing a graphics for your sign, you should always try to choose the highest quality possible. This will not only be visually appealing but it will also ensure that the graphics are crisp and clear. This is crucial because poor-quality graphics can present your company in a bad light and will not be able to attract the attention of your intended audience.
Make it Memorable
The final tip for achieving successful signage is to create something memorable. This could be a catchy slogan, a unique image or an interesting design element. By creating a memorable sign, you can ensure that your customers will remember your business and are more likely to return in the future.
If you would like to learn more about how your business can benefit from a custom-designed signage, contact us today. We are happy to answer any questions that you have and assist in the development of a signage strategy that is both effective and affordable for your business. You can reach out to us on our website, or you can call us directly at 303-462-8938. We look forward to hearing from you!