Direct mail is a marketing strategy that can yield an outsized impact on your sales, brand awareness, and customer and prospect outreach. It requires a careful blend of creative vision, printing quality, and postal savvy to execute successfully. And, to be most effective, your print marketing should work in tandem with digital assets and automation tools to drive the most engagement and sales.
The first thing you need to do is determine what your campaign goals are. Then, you can decide which type of product is best suited to achieve those goals. Postcards are a great way to reach a targeted audience and are relatively inexpensive. They can be printed on both sides and are a handy size to hand out or drop off in person.
Brochures offer more room to include a variety of content and can be mailed at standard postage rates. They are perfect for showcasing your products, offering a sale or promotion, or to act as an oversized business card. Similarly, flyers are a cost-effective way to provide more detail than a postcard but are smaller to allow for easy distribution in person or to hand out at events. They can also include coupons or other branded items to encourage recipient interaction.
Catalogs are a tried and true staple that manufacturers have relied on for many years. They can be expensive to produce, but when done right can be very effective at generating new business and maintaining existing relationships. They can be produced on a variety of paper stock and come with a wide range of binding options to fit your specific needs and budget.
Once you have your piece designed, you can select a mailing list from a reputable data company or use one you already have that includes highly targeted demographics in specific locations. To ensure your pieces are delivered to the right hands, make sure you choose a partner that can cleanse and de-dupe your list before production.
Your final step is to include a clear call to action on your piece. Tell your recipients exactly what you want them to do – whether it’s to buy now, sign up for your newsletter, or call you to schedule an appointment. Be sure to follow up with an automated email series that nurtures the relationship and keeps your brand top of mind.
For the ultimate in environmentally friendly and customer-centric direct mail, consider adding a QR code that drives recipients directly to your campaign landing page. This allows them to share the content with their friends on social media and drives traffic back to your website. If you need a San Francisco direct mailing service visit https://www.sanfranciscoprintservices.com/.
