If you want to reach a larger audience with your brand and attract new customers, you must advertise your business in the right places. While there are many ways to promote your company, outdoor signage has been an effective marketing tool for years and remains relevant in modern times as well. It is the ideal way to showcase your message and create a lasting impression on the minds of your prospective clients. Whether they are walking by or driving on a busy street, you can attract their attention with unique and creative signage designs that will leave a lasting mark on them.
A survey by Ketchum Global Research found that 85% of consumers said they were likely to recommend a business based on its signage. With that in mind, it is no wonder that businesses continue to invest in this form of marketing and are rewarded with higher sales conversions as a result. Unlike other forms of advertising, such as TV ads or print media, outdoor business signs are visible to more potential customers in the same day.
Moreover, they can be updated quickly and cost less to produce than traditional methods of marketing. In addition, their eye-catching appeal and dynamic design make them an excellent marketing tool for local Sacramento & Folsom businesses.
Outdoor business signs are available in a variety of formats, materials, and finishes, to match the brand personality of any company. They can be used to display information on a wide range of topics, including operating hours, addresses, contact details, products and services, discounts, sales offers, seasonal promotions and more. These signs can also be used to showcase a company’s logo, name, and brand colours.
Bulletins are the first type of outdoor sign that comes to mind when most people think of this form of advertising. They are typically placed along roads inside cities at heights that both pedestrians and drivers can see easily. They are often crafted of sturdy material, such as metal and acrylic. They can be illuminated to make them stand out at night, making them a popular choice for businesses that open late.
Illuminated directional signs are another popular choice for outdoor business signs. They can help visitors navigate the location with ease, making them feel at home. They can be created in a wide range of shapes and sizes, and they can be made to feature beautiful borders and special types of lighting.
Digital kiosks are also a great option for outdoor signage. These can be placed at high-traffic locations, such as the front of a shopping mall, to ensure that they get maximum visibility. They can be equipped with a screen to display various marketing messages, as well as social media feeds.
Listing a website address in your sign copy is another great way to drive more online traffic to your business this summer. With everyone carrying around the internet in their pockets, this is a simple way to increase the number of leads and customers you can capture on the spot. The professionals at the #1 sign shop near me can provide you with an array of outdoor hanging business signs to meet your needs. Click the hyperlink to learn more about how we can bring your vision to life.
